A great Californian grape season has started!
Red Globe, Jack Salute, Great Green, Sweet Globe, Cotton Candy are just some of the varieties of these delicious Californian grapes that surprise us year after year with their exceptional quality.
Heading into a very promising season, in which we project demand to increase relative to 2020, Latin America and Asia are once again taking the lead by receiving the first shipments of red and green seedless varieties.
2019 was great, with almost 110 million boxes exported and, due to the unforeseen outbreak of COVID-19, during 2020 a smaller quantity was exported, but of higher quality.
But now it was necessary to take one more step. Salix needed something that reflected its growth and expansion, so they carried out a total rebranding of the entire iconography, color palette, and corporate image.
“We’ve just started this season with the first air shipments, expecting to later intensify the dispatches of the new varieties”.
“To our constant growth in Latin America, we added the increase of our shipments to Asia, with a strong focus on Southeast Asia, and India”.
Salix is a global import-export company of fresh fruit, an American Company based in Atlanta. It also has offices in Philadelphia, Chicago, South Africa and Argentina. The firm has more than 15 years of experience in the fresh fruit business. Recently added a new business unit, processed foods.
Salix has a wide portfolio of over 25 produce items, but focuses on apples, lemons, oranges, tangerines, pears and grapes. The company works with more than 80 loyal growers in 18 countries, and 400 customers in 57 countries.
Salix was founded in 2013 by Juan González Pita and Luis Elortondo.