Salix Fruits ended a very successful 2022
Despite 2022 turned to be as challenging as previous pandemic years, Salix Fruit, leading company in the import and export of fresh fruits, ended a very successful year.
“2023 will be as exciting and tough as the past year. We think logistics is still an issue, according to industry players, things will get back to normal only in 2024, maybe end of this year. Another threat is worldwide inflation, especially in Europe and the US, where people are not used to it and are not willing to pay more for fresh produce”, says Juan González Pita, co-founder, and COO of Salix Fruits.
At the beginning of 2022, Salix Fruit surprised the market when they announced that GrubMarket had completed the acquisition of their company, which has hundreds of growers in more than 20 countries and serves over 450 customers across 50 countries worldwide, including Argentina, Chile, Brazil, South Africa, Spain, India, and the U.S.
“We strive to offer superior service, reliability, and quality, as an importer and exporter of fresh fruit for our global customers, and seek to further tap into a best-in-class grower network. We are thrilled to learn that GrubMarket shares this same goal and has built out such a well-integrated and much-needed eCommerce and technology-enabled platform to bring fresh food to so many important customers across the country”, explains González Pita.
During the first semester, floods, strikes, and the lack of containers associated with the Russian war, had impacts on the fresh fruit business. Luckily the season normalized from July on for destinations that appreciate the quality in citrus fruit. After the strike and floods that kicked off the season, packing and the ports went all back to normal operations and Salix was able to deliver more than 45.000 tons in 2022.
“Together with GrubMarket, we are looking to revolutionize the fresh produce industry”, claimed Salix’s executive and added: “We have several growth initiatives plans but what makes us most excited is that we are soon opening our office in Asia to better serve those markets”.
During 2022, Salix also launched their new brand, Mundos: bags of delicious mandarins of Peruvian and Moroccan origin, as well as lemons from Argentina, Mexico, Turkey, and Spain.
Salix is a global import-export company of fresh fruit, an American Company based in Atlanta. It also has offices in Philadelphia, Chicago, South Africa and Argentina. The firm has more than 15 years of experience in the fresh fruit business. Recently added a new business unit, processed foods.
Salix has a wide portfolio of over 25 produce items, but focuses on apples, lemons, oranges, tangerines, pears and grapes. The company works with more than 80 loyal growers in 18 countries, and 400 customers in 57 countries.
Salix was founded in 2013 by Juan González Pita and Luis Elortondo.