The leading company in the import and export of fresh fruits announced the opening of its office in Egypt, a key country for the business.

Ms Haydy Shaheen will lead the operations in the North African country.

Salix Fruits, the leading company in the import and export of fresh fruits, continues its global expansion and announces the opening of its office in Sadat City, Egypt.

“This is one of the most important milestones for the company in 2023”, says Ignacio Vidales, Sales Manager at Salix Fruits, and comments: “In the last years, we saw a consistent increase in the offer and demand of citrus from Egypt. It has always been very competitive in terms of price in the North Hemisphere, but know that competitiveness has also arisen in their quality. We believe it is key for our future to open an office in this location to be close to our growers to fulfill the growing demand of our customer base around the world”.

With this landing, Salix Fruits bets on this strategic origin for the global supply of fresh fruits, in order to supply the growing demand of its markets. In this way, the company increases its presence to 6 locations in the world to be closer to its suppliers and customers.

Haydy, a Fruit Business Foreign Trade specialist, will lead the Egyptian Office. Her professional experience in product development for the Egyptian citrus industry makes her the ideal person to expand the business and develop long-term relationships with growers and exporters in Egypt.

“Developing this region to supply the global markets we serve, is a long-awaited wish that we are fulfilling today, and adding a professional like Haydy to this new office is the push we needed to achieve the challenge of turning Egypt into one of the most important countries of origin for our company”, concludes the Executive.