Salix Fruits reinforces industry leadership at Fruit Logistica 2025
The leading company in the import and export of fresh fruit reunited its global team, strengthened relationships with clients and suppliers, and highlighted the growing demand for Egyptian oranges in the European market.
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Salix Fruits, a leading company in the import and export of fresh fruit, successfully participated in Fruit Logistica Berlin 2025, the world’s premier fresh produce trade fair. With a record-breaking attendance of over 91,000 industry professionals, the event provided an invaluable marketing, networking, and innovation platform.
Salix Fruits’ primary objective at Fruit Logistica was to bring together its globally dispersed team, meet with clients and suppliers, and reinforce its strong industry presence. “This event is essential for maintaining our exposure and reputation in the market”, said Juan Gonzalez Pita, COO of Salix Fruits.
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At this year’s edition, Salix Fruits focused on promoting Egyptian oranges, a product expected to see strong demand in the European market. With its extensive sourcing network, the company continues to offer high-quality fruit tailored to global market needs.
Fruit Logistica is crucial in shaping Salix Fruits' growth plans for the year ahead. “The impact of this fair on our 2025 strategy is immense” affirmed Gonzalez Pita. However, the industry faces significant challenges, including the strength of the U.S. dollar, geopolitical conflicts in the Middle East and Ukraine, and shortages of refrigerated containers in certain regions. Salix Fruits remains committed to navigating these challenges through its global sourcing strategy, multicultural approach, and years of expertise.
Reflecting on the event, Gonzalez Pita emphasized the fair’s importance: “You have to be here, no matter the cost. It remains the number one trade fair in our business”.
With record-high satisfaction levels among exhibitors and visitors, Fruit Logistica 2025 reinforced its status as the premier global event for the fresh produce industry. Salix Fruits is poised to leverage the connections and insights gained to further strengthen its position in the market throughout the year.
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About Salix
Salix is a global import-export company of fresh fruit, of American origin, the company has more than 15 years of experience in the fresh fruit business.
Salix has a wide portfolio of over 25 produce items but focuses on apples, lemons, oranges, mandarins, pears, and grapes. The company works with more than 80 loyal producers in 18 countries and 400 customers in 57 countries.
Salix is managed by Juan González Pita, Alejandro Moralejo, and Daniel Calvo and was acquired by GrubMarket in 2022.